The sales- and marketing team from Samherji introduced Samherji´s products at The International hotel, catering and food exhibition Sirha which was held in Lyon in France recently.
The exhibition guests were able to taste various fresh seafood products, dished up in a delightful way at the Samherji stand.
Birgir Össurarson Sales- and Marketing Manager, said the exhibition was very successful with an attendance of thousands of guests during the five days. The emphasis this time was on Samherji´s farmed fish Arctic Char, Halibut and Turbot. The rewarded Chef Einar Geirsson, owner of the Resturant RUB 23 in Akureyri, played a big part at the Samherji stand and the guests appreciated very much being able to try for them selves these outstanding quality products. Birgir also said that taking part in an exhibition like Sirha is important in the marketing of seafood products and the core concerns for the catering industry professionals: "sustainable development and respect for the environment" goes well with Samherji´s own environmental policy.
