In the past years Samherji has been successful in marketing various seafood products globally. The company has been a big player in selling frozen and fresh ground fish products on the British market and mainland Europe. There has been a lot of development in selling pelagic fish to Eastern-Europe, including Ukraine, Belarus, Poland and Russia. The sale of farmed fish has been increasing the most in the American market but also in the European market. Asia has been and will continue being one of the most important markets for the company's products.
On this reliable foundation of business relationships and knowledge of the market, a new company Ice Fresh Seafood commenced trading from July 1st 2007. Ice Fresh Seafood is expected to build up sales and marketing and continue further development. 