Operating in a system of resource management where the aim is sustainable fishing, Samherji, founded in 1983, is a leading seafood company in Iceland. Outside Iceland, Samherji has operations in Germany, Poland, U.K. the Faroe Islands. From 2007 also in Mauritania and Morocco with headquarters in Reykjavik and a base in Las Palmas.
Samherji is a vertically integrated seafood company, controlling a significant volume of fishing quota, operating a powerful fleet of fishing vessels; freezer and fresh fish trawlers, as well as multi purpose vessels, white fish factories and fish farming. Samherji also runs extensive sales and marketing operations which are coordinated at the company´s head office.
The strategy of Samherji hf. is:
- To be in a leading position in fishing, processing and marketing seafood and
thus to be in control of as large a portion as possible of the company’s
value-added chain.
- To run a strong company which earns a profit for its owners and
provides its employees with an interesting working environment.
Samherji’s success is primarily based on the fact that as a food producer the company itself takes care of the entire process from the catch to the market. Samherji hf. employs qualified and enterprising personnel and management, has a powerful fleet, large fishing quotas and highly advanced onshore plants. Equipped in this manner, the company aims at a continuing leading position in the fishing industry, both in Iceland and at international level. Samherji´s policies on the Environment and Quality are here.